You can approach this in several ways.
If your event or program requires attendees to register or buy a ticket, you can include the following survey questions when they check out:
- Are they staying in overnight paid accommodations?
- Are they traveling over 50 miles and staying overnight in unpaid accommodations (with friends or family)?
- Are they traveling over 50 miles and staying for the day only?
You can work with hoteliers on “special rates” for those who attend your event or program. At the end of your program or event, you can get reports from hotels that show how many times guests used your special rate.
If you’d like to take a more analog approach, you can also survey attendees during your event.