Cheryl Willis: trips & tours

Tour leader Cheryl Willis, a one-time consultant for the manufacturers of outdoor gear, is now an expert in the social components of recreational shopping.

Cheryl explains, “I am able to foster the spark of interest that lets people learn something and inspires them to want to go back and experience more. When we’re shopping, we go from place to place, and we talk. And then people make friends and sometimes build these lifelong, supportive friendships… they establish a social network.”

A shopper herself, Cheryl knows the best places to find quality items of all kinds that are ready for a new purpose. Cheryl has more than a decade of experience in the outdoor recreation industry and more than 20 years experience in the travel and tourism industry.